Great Question!  But also somewhat difficult to answer within such a brief framework. 

Nevertheless, you can optimize your website both on the frontend and backend. And it’s completely okay if you’re unfamiliar with that phraseology. 

To be more specific, search engine optimization can include (but is not limited to) optimizing areas on your website such as:

  • Page Titles (this includes pages, posts and products)
  • Body Content
  • Categories and Tags
  • Navigational Menus
  • SEO Meta Titles
  • SEO Meta Descriptions
  • Images
  • Focus Keyphrase
  • URL’s

And as I’ve stated, there are many other ways – some even more technical.  

However, I can assure you that one of the best ways to optimize your website is by providing excellent content.