Okay. I have a confession to make.
So, I received a phone call about a week ago from a company who made it sound as though they were Google. And the young lady on the phone was encouraging me to list my business on Google My Business (GMB). That’s when I responded, “Can I list my business if I don’t have a brick-and-mortar location?”
Now, in my defense, it wasn’t necessarily whether I did or didn’t know the answer to my question. Rather, I had really never stopped to consider it… being that my team and I don’t work out of a huge office building. We were all working remotely before working remotely was cool.
Nevertheless, she answered, “Absolutely!”
So I began following her lead until she asked for a one-time payment of $399. Which I giggled back, “Young lady, if I can truly put my business on Google My Business, then I can do that for free in just a few minutes…”
She paused. “Well Mr. Vickery, do you know much about SEO?” I giggled again, “Well did write a book about SEO earlier this year.”
“OH…, well thank you for your time today, Mr. Vickery.” Dial tone…
So I laid down the phone, went to Google My Business, and guess what? You Can List Your Business ON Google My Business even without a brick-and-mortar location for your business and/or retail store.
And why is this such a big deal?
After I’d thought about it for a few minutes, I concluded, “Of course Google wants you to list your business on GMB even if you’re only a remote-type business or retailer.” Why?
As I’ve stated many times in previous articles about search engine optimization, Google wishes to take our reality and turn it into a virtual reality. And due to the numerous business-altering factors of 2020, remote work is becoming more and more common by the day. As a matter of fact, the President of Global Workplace Analytics, Katie Lister, recently stated in an article,
“Our best estimate is that 25-30% of the workforce will be working-from-home multiple days a week by the end of 2021.”
When asked, “how many people could work from home (in 2020),” Global Workplace Analytics gives an astonishing answer here by stating approximately 75 million employees (56% of the American workforce) could work from home at least part of the time.
Therefore, even though there is much online authority given to those businesses and retailers located in brick-and-mortar buildings, now more than ever, we will begin seeing a grand opportunity for highly authoritative businesses coming from the “Remote” business world.
Nevertheless, here’s how you can list your remote business on GMB right now.
To get started, first, go here to create your Google My Business Account.