We’ve all felt it. Anyone who’s ever led a congregation, that is. You know the feeling I’m talking about. The one that leaves you staring aimlessly out your office window on Monday morning, asking yourself:
“Where was ole’ so-n-so yesterday? I haven’t seen he and his wife for several weeks.”
It’s that same feeling that leaves you staring up into a pitch-black ceiling every night, when you should be praying instead.
And what causes this feeling…?
It’s that invisible, gaping hole in the back wall of your church building where so many exit… never to return. It’s often known as The Revolving Door. And it leaves you feeling helpless, powerless and vulnerable. There are times you even begin to try and compromise. In your cloud of confusion you begin questioning your abilities, leadership skills, and sometimes even your faith. Oftentimes contemplating:
- Do I need to preach differently?
- Are my sermons dull?
- Should we change up the Sunday morning schedule?
Then in this crazy cloud of confusion, you call a meeting with your ministry team and lay out the new strategy:
“Hey, team. We’re going to start a new series on ‘X.’ Worship team, get a bunch of songs together about ‘X.’ Small Group Leader, let’s order a bunch of these best selling books about ‘X’ and distribute them to the congregation. Then split up the congregation into small groups and have them meet up during the week; going through one chapter per week…”
Does this sound familiar?
Now, obviously there’s nothing wrong with having a Church-Wide study series. And the Good Lord knows you’re just trying to do your part when it comes to creating both Spiritual and Physical growth within your congregation.
However, what you’re about to see is an entirely new concept for Church growth. It’s shining a bright light on the underlying cause of the revolving door.
And before I continue, it’s important that you understand this amazing discovery in Church growth strategies is not only coming from an expert in internet marketing, but also a Pastor. Inasmuch, this strategy comes from literally thousands of hours of data analysis.
Once again, I wish to remind you that this information is coming from a Pastor. However, had I not become an internet marketing expert, I would have never discovered this amazing answer to the ever-concerning issues involving successful church growth strategies. And once having set out on this journey, it didn’t take long for me to begin to understand the incredible parallelism when it comes to issues among businesses and churches (don’t judge, because you’ll thoroughly understand in a minute). Please humor me for a moment.
Shortly after diving headfirst into the world of Google, I was quickly intrigued by something I noticed. Ironically, businesses struggle with many of the same issues as the Church. The key that began unlocking this revelation (other than the Holy Spirit) was the verbiage I was hearing both from, and surrounding Google.
For example, some of the hot points concerning internet marketing involve terminology such as:
Any of these terms sound familiar to your ministry? I thought so. And should be familiar to every Church Ministry.
However, when it comes to church marketing online, these terms mean something slightly different.
- Visitors – the number of unique people who visit your church website in any given period of time
- Engagement – how your church website visitors engage specific elements throughout your website
- Conversions – the number of website visitors who possibly either made a donation, clicked a call button, or filled out a form on your Church Website
Can you see how this terminology caused me to start noticing these similarities in the first place? But hold on! It gets even more interesting.
While getting deeper and deeper into marketing concepts, one of the issues I stumbled upon when it comes to businesses in the 21st Century is the lack of Brand Loyalty. Which is to say that in today’s world, consumers have little concern for being loyal to any specific retail business. Why? Because consumers today can have almost anything they want right now with the click of a button.
Therefore, as businesses began losing customers, it wasn’t because they were slacking on product quality and/or customer service. Rather, convenience and opportunity are the two demons who emerged from Hell in order to destroy the name of Loyalty, which has led to what one might call The Revolving Door in the retail industry.
Are you getting my point…? If not, maybe this will make it clear. Ask yourself the question:
“What is the single commonality between The Revolving Door of the Church, and The Revolving Door for the retail industry…?”
You guessed it… the Human Being.
The point is that you, my friend, are most assuredly not the cause of the gaping hole in your Church known as the revolving door. It only exists due to the human’s freedom of CHOICE.
But don’t stop now. This gets even better…