Helping You Better Understand Christian Keyword Phrases

Part 2: Laying an Unshakable Foundation for Your Website

Taking an In-Depth Look at Christian Keyword Phrases

What are Christian Keyword Phrases?

Previously, in Part One, I briefly touched on keyword research.  However, now we’re going to really dig into the nuts and bolts of keywords and keyword phrases when it comes to SEO. 

In this article, you will discover: 

  • What exactly Christian SEO Keywords and Keyword Phrases are
  • Different types of Keyword Phrases

So let’s dive in. 

Keywords and keyword phrases are the literal words people type into the Google Search Bar, as shown in the image below. 

And as a Church, business owner, non-profit, or blogger, your goal is to give Google the best, most accurately defined, highly educational, well written information on whatever phrase is typed into the search bar.  Why?  So Google will offer your products, pages or posts at the top of Google’s search results. 

… and quite honestly, in theory, ranking at the top is actually quite simple.  All you need to know is the right answer

“Uhh… the right answer to what, Josh?”

Well, the right answer to the question being asked:  “How can I rank at the top of Google?”  But believe it or not, the answer really has nothing to do with the technical ins-and-outs of search engine optimization (seo).  Would you like to know the answer?

The reason I fell in love with Christian Internet Marketing is because of something I heard from one of the co-founders of Google, when he said (and I’m paraphrasing):

“Our #1 goal from the beginning is to provide the best customer service possible to anyone who searches for something in our Google Search Bar.” 

When I heard that statement, I immediately asked the question, “How can I provide Google what it needs in order that Google will think of me first when providing the best customer service possible to its Google Searchers?”  

However, to find the answer to my question, all you have to do is go back about 2,000 years to a dispute that was taking place.  This dispute was caused by a mother, when she said to Jesus, “Grant that one of these two sons of mine may sit at your right and the other at your left in your kingdom.”  Matthew 20:21b

… and the answer to my question, is the exact same answer Jesus gave to her and His disciples when saying, 

“You know that the rulers of the Gentiles lord it over them, and their high officials exercise authority over them. Not so with you. Instead, whoever wants to become great among you must be your servant, and whoever wants to be first must be your slave – just as the Son of Man did not come to be served, but to serve, and to give his life as a ransom for many…” Matthew 20: 25-28

Whether you believe me or not, I cannot control.  However, I tell you the truth when I say:  The reason I’m at the top in Christian Internet Marketing today, is because I strive to be the greatest servant of all… even when it comes to SEO. 

Now, please don’t misunderstand what I’m saying.  I’m not bragging.  I’m not suggesting I’m at the top of Google because “I” work hard to be the greatest servant.  I’m saying, Christ has given us the secret to success in everything we do.  And that secret is, “If you wish to become the greatest, then you must become the greatest servant.”

… and yes, even when it comes to SEO. 

That is the answer.  And when we get into implementing keywords and keyword phrases into your website, I’ll show you exactly what I mean!

Different Types of Christian Keyword Phrases

Now that you know where the terminology keywords and keyword phrases come from. let’s take a closer look at a few of the different types of Christian Keyword Phrases.

While teaching more about different Christian Keyword Phrases, I’m going to use data from my Google Ads Account.  In the table below, what you see are the average number of monthly searches for Christian Tee Shirts in Nashville, TN, (right column) for each of the specific keyword phrases (left column). 

… and you most likely don’t see it, but this table provides so many different teaching tools concerning SEO.  I’ll actually use this same table in the future to teach some other vital information. 

Nevertheless, do you see any of the keyword phrases in the left column of the table that contain only two words?  Yes.  There are Christian Tees and Jesus Tees.  A keyword phrase that has two words or less is referred to as a “Head Term” key word.

christian t shirts 70
dior t shirts 20
christian tees 10
christian tee shirts 10
christian tee shirts near me 10
jesus tees 10
bible verse t shirts 10
faith t shirts 10
christian saying t shirts 10

The rest of the keywords contain three or more words.  Keyword phrases with three or more words are called Long-Tail Keywords.  However, there is also another type of keyword I’d like to mention.  Transactional Keyword Phrases

Transactional Keyword Phrases are those that suggest an intention to make… you guessed it, a TRANSACTION.  These are phrases like, “Christian Tees for Sale” and “Buy Christian T Shirts.”  And again, if you look closely at the table above, you’ll find another transactional phrase.  Can you see it?  It’s “Christian Tee Shirts Near Me.”

For Sale, Buy, Near Me.  Each of these terms, quietly lurking in the shadows of their respective phrases, provide an oh-so-subtle indication to both Google, and now to you, that the searcher is ready to make a purchase… a transaction. 

So here is the million dollar question:  If your business sold Christian tee shirts, of the 3 discussed, which of the different types of keyword phrases would you prefer your website to rank high for – Head Term, Long-Tail or Transactional?

Let us know by giving your answer in the comments below, along with a reason why you’ve chosen that specific answer. 

In the next article, I’ll reveal the answer, along with a quick study on how Google algorithm responds to each of the three different types of keyword phrases. 

What is Christian SEO?2020-09-30T10:46:38-05:00

Christian SEO refers to Search Engine Optimization (SEO).  

Search Engine Optimization, as defined by Oxford Language, is the process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine.

However, if I had to provide my own definition of SEO, I’d say:

Search Engine Optimization (SEO) is the process of Optimizing a website to ensure it ranks high on the list of results returned by a search engine, by properly using SEO-Best-Practice techniques. 

In layman’s terms, I’d say that SEO is: “Trying to get your website to the top of Google” in order to drive more visitors to your website.

For example, if you were a Christian retail store who sold John 3:16 T-Shirts, you should want to rank at the top of Google every single time anyone in the world searched “john 3 16 t-shirts.”  This would likely help you to sell many more t-shirts.

There are, however, many different optimization techniques that can be used in properly performing Search Engine Optimization. 

Where Can I Add SEO to My Website?2020-09-30T11:04:35-05:00

Great Question!  But also kinda difficult to answer within such a brief framework. 

Nevertheless, you can optimize your website both on the frontend and backend. And it’s completely okay if you’re unfamiliar with that phraseology. 

To be more specific, search engine optimization can include (but is not limited to) optimizing areas on your website such as:

  • Page Titles (this includes pages, posts and products)
  • Body Content
  • Categories and Tags
  • Navigational Menus
  • SEO Titles
  • SEO Meta
  • Images
  • Focus Keyphrase
  • URL’s

And as I’ve stated, there are many other ways – some even more technical.  

However, I can assure you that one of the best ways to optimize your website is by providing excellent content. 

How Much Do SEO Services Cost?2020-10-23T00:24:13-05:00

Awesome question!  And thanks so much for asking…

This is truly a question I love answering, and am very passionate in the account that I give.  For those seeking a pragmatic answer, I’d say, there are different types of SEO “packages.”  Not only so, but one also has to factor in the size and type of the website.

Nevertheless, a few examples might consist of:

Silver SEO Package: $199 (starting price)

The Silver Package consists of performing SEO services in the areas of “SEO Titles” and “SEO Meta Descriptions.”  Once again, please keep in mind this would depend on the number of Pages, Posts and Products you have on your website.

Bronze SEO Package: $499 (starting price)

The Bronze Package consists of everything in the Silver Package, but additionally includes “On-Page Titles” and “Tagging and/or Implementing Tagged Images.”

Gold SEO Package: $1,499 (starting price)

The Gold Package consists of both the Silver and Bronze Packages, but also includes “On-Page Content Optimization” 

Platinum SEO Package: $2,499 (starting price)

The Platinum Package consists of the Silver, Bronze and Gold elements, and includes “The Works,” which is absolutely too much to list.

Having laid out the answer for you pragmatically, now please allow me to tell you the… well… TRUTH as to how I feel about it all. 

In my expert, completely transparent opinion, unless it is someone whom is simply taking baby steps (due to a financial situation), I’d never suggest anyone to go with the Silver or Bonze SEO Packages. 


Firstly, when it comes to your business and livelihood… why would you ever do anything halfway?  

Secondly (and you’re going to have to take my word on this), I know something that you don’t.  And unless there are special circumstances involving your request for either the Silver or Gold Package, I’m Man enough and honest enough to tell you the truth. 

Whenever it’s humanly possible, don’t just do it alright, but do it All Right the first time around…

“”I have been watching your videos that are in your ebook and I am very grateful and blessed to have run across your website; you definitely have a good handle on SEO”… September 15th, 2020

James E., Nevada, Trinity Recovery Coaching

I have been praying recently that God would please help me either learn what I need to learn, or give me some help or a resource of some kind that will help ME with what I NEED. When I found your site the other night, my jaw dropped! So, thank you for what you do! It was a legit answer to prayer. And quite honestly, it was the first bit of info that I actually understood, and, well, I have to say that you’re definitely working in your calling! THANK YOU SO VERY VERY MUCH… August 18th, 2020

Pam K., Florida, Hello Fish Live

Great info!!!! I loved the course… July 8th, 2020

Adriana M., New Mexico, D and A Custom

“Josh, I’ve learned more in the first 4 videos of your book than I did in an entire 12 week SEO course I recently had taken…” June 30th, 2020

Jacque H., Indiana

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About the Author:

Joshua Vickery is the author of "2020 SEO for Christian Business Owners- I'll See You at the Top," and Founder and CEO of Google's #1 Ranked Christian Internet Marketing Company in the World. He's an Expert Direct Response Copywriter who excels in Search Engine Optimization, Email Marketing, Lead Generation, List Building, Web Page Optimization Architecture and much more.

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