Black Friday SEO Tips For Your Business Website

If there’s one thing we can all most certainly agree upon, it’s that 2024 has been tough on business owners all across the globe. 

So what does this mean for the retail industry during the upcoming Holiday Shopping Season?

Unfortunately, this means that businesses everywhere will be scratching and clawing for any and every sale possible.  It’s going to be an all-out war to wring-out every available penny from a consumer-spending cloth that is only lightly dampened due to the effects of the pandemic.

Even more unfortunate for small business owners, Big Business will be pouring loads of cash into ad-spend. 

However, this doesn’t mean the end of the world for Small-Business America.  It simply means you need to think outside the box this Holiday Season when it comes to your Black Friday SEO.

The great news about creating a Black Friday SEO strategy for your business is that hardly anyone (even major retailers) has any type of strategy with which you will be competing.  Literally, you’re almost on your own in this game.  It goes right along with a quote I like to use when saying, 

“In order to truly dominate in the retail industry today, you must learn to play on a field where your competitors don’t even know they are playing.”

Therefore, with this knowledge, wouldn’t you like to mega-capitalize during the upcoming holiday shopping season?  Great!  Because I’m about to show you how…

Below, you will find a list of some of the most popular Black Friday Keywords in the Google Keyword Tool. 

Now, obviously you don’t want to try and rank your website pages for keywords kike “walmart black friday” and/or “best buy black friday.”  However, you might be inclined to try and rank for a phrase like “black friday 2024,” because there are 450,000 searches for that phrase.  But there are 2 specific reasons you really don’t want to do this:

1. This is more like a Head-Term Keyword Phrase (very generic)
2. The phrase lacks specificity

To learn more about the different types of keywords, take a quick look at this module on taking an in-depth look into keywords.

Nevertheless, what you want to implement on your website are more of Long-Tail Keywords that are product specific.  For example, take a quick glance at the keyword searches in the table below.

Now, it’s important to point out that this table of keywords, just like the 1st table, has been extracted from the total number of searches in the entire U.S.  However, you can actually extract this same type of data targeting your specific location or region.

Nevertheless, in the 2nd table, you’ll find that these searches are manufacturer and product-type specific searches.  And regardless of what products you sell, these are the types of keywords with which you want to rank high on google.

And to prove my point about no competition, in just a moment I’m going to ask you to do a Google Search.  But before I do, let me show you a screenshot of my own proof… one of my client’s websites in search when it pertains to Black Friday.

Now, the top red arrow points to my client’s website URL (ranked #1 in the search).  Notice that directly below the top link (at the #2 spot) isn’t even another dealership website.  Rather, it’s a URL from Auto Liquidator.  

So you might ask, “are there no other dealerships in close proximity to your client?”  Of course there are… it’s in Tulsa, OK.  BUT…….. like I’ve already stated, there is rarely any competition when it comes to “Black Friday” online searches (in any niche).

What Does This Proof-Screenshot Mean, Exactly?

It means – this is the only information Google has to offer it’s searchers for this specific Black Friday search.  And to prove my point about that statement, look at the two videos on the screenshot.  They are both from my client.  And they are dated a year apart!  WE OWN the search! We’re all Google has to offer up…

Now, I want you to prove my “Black Friday Theory” to yourself.

Right now, I want you to think about just one of the products you sell, then perform a Black Friday Google Search for that product.  For example, if you sell engagement rings.  Google Search “Black Friday Engagement Ring.”

More than likely, what you’ll find is exactly what I find… top brands like Macy’s, Zales, etc.

But now, do the same search and add your location.  Therefore, in my case I’ll search “Black Friday Engagement Ring Northwest Arkansas.”

Now, look at the results that Google offers up.  There is absolutely nothing about Black Friday. 

You may ask, “But, Josh, how many people actually search ‘black friday engagement ring northwest arkansas?”

Well… the truth is that someone in the Northwest Arkansas area doesn’t have to add the ‘northwest arkansas’ tag to the search.  Google knows where you’re located, and more often than not will offer up those business owners closest to you who are selling whatever it is you’re looking for….. IF…. the business has the information on his/her website! 

So do the keyword research.  Build-out the Black Friday pages on your website.  And have the best Black Friday you’ve never even dreamed of as a business owner. 

As always, should you have questions please contact me through the for below.  Or if you’d like to schedule a quick consultation… you can do that below also. 

Have a great Christmas Season!  CHRIST IS KING…